Blue ocean strategy
Kim,W. Chan
Blue ocean strategy how to create uncontested market space and make the competition irrelevant - B Harvard Business School 2005 - 240
978-1-59139-619-2
NEW PRODUCTS, MARKET SEGMENTATION
658.802 / KIM/BLU
Blue ocean strategy how to create uncontested market space and make the competition irrelevant - B Harvard Business School 2005 - 240
978-1-59139-619-2
NEW PRODUCTS, MARKET SEGMENTATION
658.802 / KIM/BLU