Blue ocean strategy (Record no. 3656)

MARC details
000 -LEADER
fixed length control field 00620nam a2200241Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161221175513.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151006s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-59139-619-2
040 ## - CATALOGING SOURCE
Transcribing agency DBIMR
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number KIM/BLU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kim,W. Chan
245 ## - TITLE STATEMENT
Title Blue ocean strategy
245 ## - TITLE STATEMENT
Remainder of title how to create uncontested market space and make the competition irrelevant
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. B
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Harvard Business School
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 240
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element NEW PRODUCTS, MARKET SEGMENTATION
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mauborgne,Renee
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BOOK
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        DBIT - MMS LIBRARY DBIT - MMS LIBRARY     658.802 1012 09/02/2018 13/10/2015 BOOK

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