Managing brand equity
Aaker,David A.
Managing brand equity capitalizing on the value of a brand name - New York The Free Press 1991 - 299
0-02-900101-3
658.827 / AAK/MAN
Managing brand equity capitalizing on the value of a brand name - New York The Free Press 1991 - 299
0-02-900101-3
658.827 / AAK/MAN