Managing brand equity capitalizing on the value of a brand name

By: Aaker,David AMaterial type: Text

TextLanguage: ENG Publication details: New York ; The Free Press ; 1991 Description: 299ISBN: 0-02-900101-3DDC classification: 658.827

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
BOOK	DBIT - MMS LIBRARY	658.827AAK/MAN (Browse shelf(Opens below))	Available		881

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