Strategic brand management (Record no. 2988)
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000 -LEADER | |
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fixed length control field | 00572nam a2200241Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20161115155744.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 151006s9999||||xx |||||||||||||| ||und|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 81-7554-109-1 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | DBIMR |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | ENG |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/343 |
Item number | KAP/STA |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kapferer,Jean-Noel |
245 ## - TITLE STATEMENT | |
Title | Strategic brand management |
245 ## - TITLE STATEMENT | |
Remainder of title | creating and sustaining brand equity long term |
250 ## - EDITION STATEMENT | |
Edition statement | 2 Ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | Kogan Page |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc. | 2000 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 443 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | BRAND MANAGEMENT |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BOOK |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Lost | Dewey Decimal Classification | DBIT - MMS LIBRARY | DBIT - MMS LIBRARY | 658.8/343KAP/STA | 107 | 13/10/2015 | 13/10/2015 | BOOK |