Strategic brand management creating and sustaining brand equity long term

By: Kapferer,Jean-NoelMaterial type: Text

TextLanguage: ENG Publication details: New Delhi ; Kogan Page ; 2000 Edition: 2 EdDescription: 443ISBN: 81-7554-109-1Subject(s): BRAND MANAGEMENTDDC classification: 658.8/343

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Item type	Current library	Call number	Status	Date due	Barcode
BOOK	DBIT - MMS LIBRARY	658.8/343KAP/STA (Browse shelf(Opens below))	Lost		107

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