The new strategic brand management

By: Kapferer, Jean NoelMaterial type: Text

TextOriginal language: ENG Publication details: New Delhi Kogan Page India Pvt.Ltd 2009 Description: 560ISBN: 9780749453497Subject(s): Principles of ManagementDDC classification: 658.8343

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
BOOK	Don Bosco College - HS Dept. General Stacks	658.8343/KAP /NEW (Browse shelf(Opens below))	Available		H-1053

Previous		No cover image available No cover image available No cover image available	No cover image available No cover image available No cover image available		No cover image available No cover image available No cover image available		No cover image available No cover image available No cover image available	Next
Previous	658.810954/VEN /SAL An indian perspective \| Sales and distribution management	658.812/ANT /CUS Customer relantionship management	658.8342/CHA /CON MHP 203: Consumer behaviour	658.8343/KAP /NEW The new strategic brand management	658.848/VHA /INT MHP 208: International marketing	658.87/PRA /RET Retailing management text and cases	658.9164/CHA /FRO Front office operation-1	Next

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