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Brand positioning- strategies for competitive advantage
Material type:
TextOriginal language: ENG Publication details: New Delhi Tata Mc Graw Hill 2006 Description: 297ISBN: 0-07-058159-2Subject(s): Brand BuildingDDC classification: 658.827
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| BOOK | Don Bosco College - BMM Dept. General Stacks | 658.827 SEN BRA (Browse shelf(Opens below)) | Available | BM253 |
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| 658.827 NAI/BRA Brand building | 658.827 NAI/BRA Brand building | 658.827 PAR BRA Building brand value | 658.827 SEN BRA Brand positioning- strategies for competitive advantage | 658.827 SIN GLO Global branding perspectives and challenges | 658.827 TYB KEL Kellogg on branding | 658.8270954 GAU REB Rebranding concept, cases and applications |
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