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See Baker & Taylor
Advertising management

by Batra,Rajeev | Aaker,David A | Myers,John G.

Edition: 5th Ed.Material type: Text Text Language: ENG Publication details: New Delhi ; Pearson Education ; 2006Availability: Items available for loan: DBIT - MMS LIBRARY (1)Call number: 659.1BAT/ADV.

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See Baker & Taylor
Advertising management

by Batra,Rajeev | Aaker,David A | Myers,John G.

Edition: 5th Ed.Material type: Text Text Language: ENG Publication details: New Delhi ; Pearson Education ; 2006Availability: Items available for loan: DBIT - MMS LIBRARY (1)Call number: 659.1BAT/ADV.

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See Baker & Taylor
Advertising management

by Batra,Rajeev | Aaker,David A | Myers,John G.

Edition: 5th Ed.Material type: Text Text Language: ENG Publication details: New Delhi ; Pearson Education ; 2006Availability: Items available for loan: DBIT - MMS LIBRARY (1)Call number: 659.1BAT/ADV.

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