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Kleppner's advertising procedure /

Russell, Thomas, 1941-

Kleppner's advertising procedure / Advertising procedure J. Thomas Russell, W. Ronald Lane. - 14th ed. - Upper Saddle River, N.J. : Prentice Hall, c1999. - xviii, 716 p. : col. ill. ; 29 cm.

Includes bibliographical references and index.

ISBN: 0139085750

LCCN: 98017851

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .K45 1999

Dewey Class. No.: 659.1

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