Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1999. Edition: 14th edDescription: xviii, 716 p. : col. ill. ; 29 cmISBN: 0139085750Other title: Advertising procedureSubject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .K45 1999No physical items for this record
Includes bibliographical references and index.
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