Kleppner's advertising procedure / (Record no. 5837)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00969pam a2200289 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0139085750 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Russell, Thomas, |
| 245 10 - TITLE STATEMENT | |
| Title | Kleppner's advertising procedure / |
| Statement of responsibility, etc | J. Thomas Russell, W. Ronald Lane. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising procedure |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River, N.J. : |
| Name of publisher | Prentice Hall, |
| Year of publication | c1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 716 p. : |
| Other physical details | col. ill. ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lane, W. Ronald, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kleppner, Otto, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOK |
No items available.