Blue ocean strategy how to create uncontested market space and make the competition irrelevant

By: Kim,W. ChanContributor(s): Mauborgne,ReneeMaterial type: Text

TextLanguage: ENG Publication details: B ; Harvard Business School ; 2005 Description: 240ISBN: 978-1-59139-619-2Subject(s): NEW PRODUCTS, MARKET SEGMENTATIONDDC classification: 658.802

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
BOOK	DBIT - MMS LIBRARY	658.802 (Browse shelf(Opens below))	Available		1012

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Previous	658.8 SAX/MAR Marketing management	658.8 SRI/SER Service marketing	658.8 SRI/SER Service marketing	658.802 Blue ocean strategy	658.802 FER/STR Strategic marketing	658.802 PRA/MAR Marketing management	658.81 BLA/GRI The grid for sales excellence	Next

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