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Managing brand equity capitalizing on the value of a brand name
Material type:
TextLanguage: ENG Publication details: New York ; The Free Press ; 1991 Description: 299ISBN: 0-02-900101-3DDC classification: 658.827
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| BOOK | DBIT - MMS LIBRARY | 658.827AAK/MAN (Browse shelf(Opens below)) | Available | 881 |
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No cover image available No cover image available No cover image available | No cover image available No cover image available No cover image available | No cover image available No cover image available No cover image available | ||
| 658.81WEI/MAN Management | 658.827AAK/MAN Managing brand equity | 658.827AAK/MAN Managing brand equity | 658.827AAK/MAN Managing brand equity | 658.827AMI/BRA Branding India | 658.827BLA/PER Personal Brands | 658.827CHE/LUX Luxury brand management |
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